70 app analytics companies have raised $1.36 billion

This is our survey of providers covering :

– app analytics

– game analytics

– mobile CRM solutions (push notifications + in-app messaging) that may offer analytics components

– attribution analytics & tracking

– app marketing automation (combination of attribution, analytics, mobile CRM)


UPDATE : 2017 January 18th


According to Crunchbase, these 70 companies have raised circa $1360 million since 2010.

The geographic split shows the dynamics of US West Coast with 46% of the total amount raised by 29 companies. The rest is US East Coast (20%, 12 companies), Asia (22%, 1à companies) and Europe (13%, 19 companies). Each US company has raised $22 million on average, but European companies have raised only $9 million and Asian companies have raised $29 million per firm (but Appannie has a very strong impact) .

Some companies have been acquired by famous tech giants : IBM, Microsoft, Twitter, Facebook, Alibaba, Yahoo.

This post will be updated on a regular basis.

Appannie (store analytics) 157,0 (China, Beijing) Asia
Appsflyer (attribution analytics) 83,1 (Israël, Hetzelia) Asia
Mixpanel (analytics) 77,0 (USA, San Francisco, CA) West Coast
Urban Airship (app marketing automation) 76,5 (USA, Portland, OR) West Coast
SessionM (app marketing automation) 73,5 (USA, Boston, MA) East Coast
Flurry (acquired by YAHOO) 63,3 (USA, San Francisco, CA) West Coast
Localytics (app marketing automation) 59,8 (USA, Boston, MA) East Coast
Branch Metrics (deep linking) 53,1 (USA, Palo Alto, CA) West Coast
Crittercism (analytics) 48,7 (USA, San Francisco, CA) West Coast
Leanplum (analytics) 46,3 (USA, San Francisco, CA) West Coast
Appboy (app marketing automation) 45,1 (USA, New York, NY) East Coast
Tune (attribution analytics) 36,4 (USA, Seattle, WA) West Coast
Webtrekk (analytics) 35,1 (Germany, Berlin) Europe
Upsight (analytics) 31,3 (USA, San Francisco, CA) West Coast
Fiksu (attribution analytics) 26,7 (USA, Boston, MA) East Coast
Amplitude (analytics) 26,0 (USA, San Francisco, CA) West Coast
Verto Analytics (analytics) 23,9 (Finland, Espoo) Europe
Adelphic Mobile (attribution analytics) 23,0 (USA, Waltham, MA) East Coast
Swrve (game analytics) 21,1 (USA, San Francisco, CA) West Coast
Chartboost (game marketing platform) 21,0 (USA, San Francisco, CA) West Coast
AT Internet (analytics) 19,0 (France, Bordeaux) Europe
Aptimize (analytics) 18,5 (USA, Menlo Park, CA) West Coast
Followanalytics (app marketing automation) 17,0 (France, Paris) Europe
Trademob (attribution analytics) 15,0 (Germany, Berlin) Europe
Insert (app marketing automation) 15,0 (Israël, Yakum) Asia
Apsalar (app marketing automation) 14,8 (USA, San Francisco, CA) West Coast
Batch (app marketing automation) 13,5 (France, Paris) Europe
Placed (analytics) 13,4 (USA, Seattle, WA) West Coast
Heap (analytics) 13,0 (USA, San Francisco, CA) West Coast
Onavo Insights (acquired by FACEBOOK) 13,0 (USA, Palo Alto, CA) West Coast
Adjust (attribution analytics) 12,6 (Germany, Berlin) Europe
Umeng (acquired by ALIBABA) 10,0 (China, Beijing) Asia
Clevertap (app marketing automation) 9,6 (USA, Sunnyvale, CA) West Coast
Accengage (app marketing automation) 9,0 (France, Paris) Europe
mParticle (app data collection) 8,8 (USA, New York, NY) East Coast
Playnomics (game analytics) 8,2 (USA, San Francisco, CA) West Coast
GameAnalytics (acquired by MOBVISTA) 8,0 (Denmark, Copenhagen) Europe
Fuller (analytics) 7,3 (Japan, Chiba) Asia
Artisan (analytics) 7,0 (USA, Philadelphia, PA) East Coast
MoEngage (app marketin automation) 6,8 (India Bangalore) Asia
Adyapper (attribution analytics) 6,7 (USA, Chicago, IL) East Coast
Xtify (acquired by IBM) 6,6 (USA, New York, NY) East Coast
Apptentive (CRM) 6,5 (USA, Seattle, WA) West Coast
Crashlytics (acquired by TWITTER) 6,0 (USA, Cambridge, MA) East Coast
adsquare (location analytics) 5,7 (Germany, Berlin) Europe
Apptopia (analytics) 5,5 (USA, Boston, MA) East Coast
YouAppi (app marketing automation) 5,0 (Israël, Raanana) Asia
Taplytics (A/B testing) 4,8 (USA, San Francisco, CA) West Coast
Bluebridge (app marketing automation) 4,8 (USA, Fishers, IN) East Coast
Remerge (audience management) 4,0 (Germany, Berlin) Europe
5rocks (acquired by TAPJOY) 4,0 (Korea, Seoul) Asia
Keen.io (analytics) 3,2 (USA, San Francisco, CA) West Coast
Appsee (analytics) 3,0 (Israël, Tel Aviv) Asia
Mobile Action (store analytics) 2,8 (USA, San Francisco, CA) West Coast
Mopapp (store analytics, CLOSED) 2,6 (Italy/UK, Londres) Europe
Otherlevels (app marketin automation) 2,3 (USA, San Francisco, CA) West Coast
MobileRQ (app marketing automation) 2,0 (USA, Portland, OR) West Coast
Dashbot (bot analytics) 2,0 (USA, San Francisco, CA) West Coast
PrioriData (store anaytics) 2,0 (Germany, Berlin) Europe
Capptain (acquired by MICROSOFT) 2,0 (France, Paris) Europe
Appoxee (acquired by TERADATA) 1,8 (Israël, Tel Aviv) Asia
Pyze (app marketing automation) 1,7 (USA, Redwood City, CA) West Coast
Claritics (CLOSED) 1,5 (USA, Moutain View, CA) West Coast
MyElefant (app marketing automation) 1,5 (France, Paris) Europe
Converser (acquired by SWRVE) 1,2 (Ireland, Dublin) Europe
Liquid (analytics) 1,0 (Portugal, Lisbon) Europe
Heatma.ps (analytics) 0,4 (Poland, Warsaw) Europe
AppAnalytics.io (analytics) 0,3 (USA, San Jose, CA) West Coast
Trak.io (app marketing automation) 0,2 (UK, Londres) Europe
BugSense (analytics) 0,1 (USA, Sunnyvale, CA) West Coast